PILVI TAKALA

1981 Helsinki. Lives in Helsinki and Amsterdam

The Announcer. Video, 6 min, 2007

Pilvi Takala is mostly working with site-specific issues. She designs a situation and then awaits what happens. Usually presented as video or slide installation, her work modestly tests the invisible boundaries in specific communities and environments.
For Consequences and Proposals, Pilvi has produced a new work, which takes place in Stockmann, a department store in Helsinki. We see an elderly lady pushing the limits of excellent customer service by repeatedly asking to announce messages for men she has seen around in the store and would like to meet. She is putting herself in a position that is clearly pathetic and embarrassing, but at the same time powerful.



Photos: Reimo Võsa-Tangsoo 2007 © Center for Contemporary Arts, Estonia